CASE STUDIES
REAL CLIENTS. REAL STORIES. REAL RESULTS
A look behind the scenes at recent projects, the creative process, and the impact of powerful imagery.
01 FASHION EDITORIAL PHOTOGRAPHY
SILVER SIREN
A concept-led editorial exploring glamour,
strength and modern femininity.
The Brief
Create a luxury fashion editorial inspired by strength, elegance, and modern femininity for magazine publication.
The Concept
Metallic styling, sculptural silhouettes, dramatic lighting, and timeless beauty were combined to produce an editorial that felt both contemporary and sophisticated.
Creative Development
The project included moodboarding, creative direction, location planning, styling collaboration, and detailed shot planning before the shoot.
Production
Working alongside a creative team including the model, hair & makeup, and styling professional, the editorial was produced with publication quality in mind.
The Result
The editorial was published internationally in Beautica Magazine (March 2026) through the Kavyar platform, making it my first international publication.
02 PERSONAL BRANDING PHOTOGRAPHY
WELLNESS BY WATERS
Personal branding imagery that tells the story
behind the business.
The Client
Wellness by Waters is a Scotland-based wellbeing and coaching business looking to create a new visual identity with professional brand photography.
The Goal
To create a versatile image library for use across their website, social media, printed marketing materials, and future promotional campaigns.
Creative Direction
We focused on creating bright, natural imagery that reflected warmth, professionalism, confidence, and authenticity. We planned every image to communicate approachability while maintaining a polished, premium feel.
The Result
A cohesive collection of brand photographs that gave the client a consistent visual identity across every platform and provided months of marketing content.
Client Feedback
“I hired Sam to do some personal brand shots for me, and having never enjoyed being in front of the camera, Sam made me feel very comfortable and at ease. She was a complete professional throughout, and her knowledge and creative eye shines through. I'd have no hesitation in recommending Sam to anyone - she's a star.”
03 COMMERCIAL PHOTOGRAPHY
BEAUTY CAMPAIGN
A self-directed commercial campaign
focused on beauty and product storytelling.